2. Business Analysis: What factors within your business landscape do you need to consider? Who are your competitors? What are the industry trends? (Sonia, this layout would only work if we had more content, to avoid any gaps in text as seen in the section above this one. You would need to add at least two more paragraphs of text, and this applies for 1. Clarity,  4. Developing winning habits, and possibly 5. Useful resources. As you can see, even me adding this message still hasn't added enough text to get rid of the gap below!)